Ranking Fearless Business Innovators

What if the way we judge companies is all wrong? Forget the Fortune 500, which only ranks how big you are. How about how creative and innovative you are? We know who's successful already, but where will the next big idea come from?

That's what Hal Gregersen set out to answer. Along the way he's done some serious thinking about the competitiveness and innovativeness not just of companies, but also of countries and their people. Gregersen joined Kara Miller to talk about his research.

WATCH: Hal Gregersen discusses "The Innovator's DNA."

GUEST:

• Hal Gregersen, professor at INSEAD, co-author of The Innovator's DNA, and an author of Forbes' Most Innovative Companies.

MORE:

• Hal Gregersen's list of the most innovative businesses.